- About Us
Founded in 1940, SATO has been at the forefront of the auto-ID industry since the invention of the handlabeller in 1962. Other key auto-ID milestones include the world’s first thermal transfer barcode printer in 1971 and the development of an RFID printer in 2003.
Through the years, SATO has grown into a global leader in the auto-ID industry with a physical presence in 26 countries and business in over 90.
Living up to its philosophy ‘Ceaseless Creativity for a Sustainable World’, SATO has continuously pushed itself to deliver innovative and value-added solutions for its customers across markets in which they are needed. Customers rely on SATO’s solutions to improve efficiency and productivity of their operations, achieve labour and resource savings as well as maximise level of service and ensure safety for their end customers.
In Asia Pacific, we have established offices in 12 countries namely, Australia, China, India, Indonesia, Korea, Malaysia, New Zealand, Philippines, Singapore, Taiwan, Thailand and Vietnam. In other parts of APAC such as Cambodia, Hong Kong, Myanmar and other regions including Middle East and South Africa, we work closely with our business partners and resellers to provide quality auto-ID solutions to our customers.