Asia Pacific
English 
Hayabusa Implements SATO RFID Vendor Tagging Solution to Meet Global Retailer’s Mandate
SATO Vietnam Solutions Co., Ltd., a member of the SATO Group – a global pioneer in auto-ID and labelling solutions – has successfully implemented an RFID label printing solution for Hayabusa Vietnam Co., Ltd. at its Vietnam factory, delivering flexibility, cost efficiency and operational peace of mind.
Hayabusa, a globally trusted freshwater and saltwater fishing hook manufacturer supplying major international retailers, faced a new RFID tagging mandate from one of its customers as part of efforts to enhance supply chain visibility through item-level serialisation.
Assigning each product a unique identity enables precise tracking of individual products through the supply chain, helping manufacturers and retailers improve inventory accuracy, reduce errors and ensure full traceability from production to sale. With a wide variety of products and the need to meet this mandate, the company sought a reliable solution provider.
Building on years of partnership providing barcode labelling solutions, SATO collaborated closely with Hayabusa to transform its labelling operations with RFID technology. Through SATO’s RFID Vendor Tagging solution, Hayabusa can now print and encode EPC-compliant1 RFID labels onsite in a seamless and efficient process. Operators simply scan a barcode to trigger RFID label printing powered by SATO printers integrated with Loftware Cloud. Each label is encoded with a unique serial number managed securely in the cloud to ensure full traceability and compliance with the retailer’s requirements.
SATO also worked closely with its label partner, Avery Dennison to supply RFID tags pre-approved by the global retailer, giving Hayabusa confidence in every shipment.
“SATO gave us not just a product, but a complete solution,” said Tochigi Masashi, Production Manager of Hayabusa. “They came onsite, trained our team, and made sure everything worked smoothly. With this solution, we can print the exact quantity of RFID labels we need in our plant — no minimum order quantities, no duplication. It gives us total peace of mind.”
“We are proud to support Hayabusa’s successful transition to RFID,” said Tran Chanh Trung, Sales Supervisor (Apparel) of SATO Vietnam Solutions. “As RFID tagging becomes the new standard in global retail, SATO will continue helping manufacturers achieve compliance and scale their RFID adoption—from label printing to advanced solutions like RFID tunnels for automated verification of goods receiving and shipping.”
This collaboration underscores how the right RFID technology partner delivers more than just hardware but also the expertise, systems and support that manufacturers need to stay compliant today and future-ready for tomorrow.
1. EPC-compliant refers to meeting GS1’s Electronic Product Code (EPC) standards that define how RFID tags carry a unique identifier which can be accurately encoded, read and tracked across global supply chains.