SATO AUTO-ID (THAILAND) 
English 
The New Wave of SATO AUTO-ID (Thailand)
Meet Mr. Yusuke Konishi, the brand-new MD of SATO AUTO-ID (Thailand). After accumulating over a decade of experience in Europe, Mr. Konishi has been continuously demonstrating his dedication and devotion to the job at SATO, and he is now eager to provide Thai customers with top-notch solutions.
To begin with, consumers are particularly concerned about food safety in the aftermath of the pandemic, which means they are more interested in the ingredients of their food than ever before. For example, they may want to know where the ingredients are sourced from and whether the quality of their food ingredients is acceptable. Traceability is also critical for them, and they need a method to track food information. Fortunately, this is what SATO AUTO-ID has always attempted to provide in the first place.
SATO AUTO-ID’s Contactless Opportunities
As COVID-19 continued to grip much of the world, SATO AUTO-ID sought new ways to assist everyone in getting through it by responding to what our customers required at the time. Our label track and trace technology, for example, can provide consumers and manufacturers with useful information regarding production steps. During the pandemic, we also succeeded in providing the food industry with notable contactless opportunities. Labeling solutions such as label, label readers, label printers, and even software and utilities are just a few examples, and we are confident that our customers will find these products useful.
Mr. Konishi also stated that labeling and coding technology would not be halted at this difficult time but even be more active further. New technologies and innovations are being developed all over the world, such as the RFID revolution with anti-frozen properties, water-dissolvable labels for fresh fruits, vegetables, and seafood products, and the GTIN Code, which customers can scan to learn more about product information. Technology and innovation, as demonstrated, have such a significant impact on how our world operates.
SATO’s Support, Services, and Solutions
SATO AUTO-ID can provide the Thai food and beverage industry with solutions as needed. For example, our stand-alone printer FX3-LX series can print labels and connect with IoT to make it easier to track your products. Because of its compatibility with our cloud-based data management service, SATO App Storage (SAS), it would help businesses overcome challenges in managing data centrally. And also, SATO Online Service (SOS) enables users to monitor the status of all printers and maintain it very quickly. Therefore, this printer is ideal for small and medium-sized operations, such as restaurants and hotel kitchens. We also have a software system called Trace Eye Food-Pro that can track information throughout the supply chain, as well as several SATO labeling and coding technologies that can address your specific concerns.
Information from Food Focus Thailand 2022 July issue : https://www.foodfocusthailand.com/eBook/196/mobile/index.html#p=59